tag:blogger.com,1999:blog-38600807.post5734119682391355212..comments2023-11-05T04:16:44.937-05:00Comments on Advanced Football Analytics (formerly Advanced NFL Stats): Podcast Episode 13 - Harold SackrowitzUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-38600807.post-2502825337740545822013-12-23T17:59:29.458-05:002013-12-23T17:59:29.458-05:00Anon - I agree with you on the marketing analogy, ...Anon - I agree with you on the marketing analogy, it's tough to sell people on something when you start the conversation by telling them they're doing their job wrong. On the flip side though, it's also hard to sell someone a product when you have no insight into their buying decision process. Like a lot of stalemates over intellectual issues, I think football analytics debates require each side to give up a little ego in order to build trust.Dave Collinshttps://www.blogger.com/profile/02814625430961266568noreply@blogger.comtag:blogger.com,1999:blog-38600807.post-4159413611562838232013-12-21T21:34:01.413-05:002013-12-21T21:34:01.413-05:00I think the interviewee is going about this in the...I think the interviewee is going about this in the wrong way (which explains the low hit-rate). IMO, the correct approach is not to say "here's what you did wrong in the past," which is something an academic would say. The correct approach is to say "here's a product/advice I can sell (or give) you to do better in the future," which is something a salesperson would say. <br /><br />Football coaches, like most jocks, have an oppositional relationship with professors, particularly since many of them come out of the collegiate athletics complex, which is constantly in deep tension with the academic parts of the college. Condescension-- even when it's deserved, which it usually is in this sort of situation-- is going to inspire hostility.<br /><br />I'd suggest speaking to someone experienced in marketing.Anonymousnoreply@blogger.com