Forbes writer Allen St.John and materials scientist Ainissa Ramirez recently wrote a book titled Newton's Football on various intersections between science and our favorite sport. It's right up ANS' alley. Allen has an article at Forbes with an excerpt from the book:
"The theory that coaches were purely motivated by job security and didn’t want to go against the conventional wisdom, that didn’t quite satisfy me," says Brian Burke of Advanced NFL Stats. Week in and week out, Burke analyzed games and saw evidence that NFL coaches were costing their teams yardage, 1st downs, and, ultimately, games because of the questionable decisions they were making. He further noticed that those coaches almost invariably erred on the side of caution. But why?...
"In terms of team building, risk taking is good," Burke argues. He notes that in any given year the average NFL team enters a season with a Bayesian prior expectation of winning a Super Bowl that’s 1 in 32. "You’re a 31–1 underdog. You want to take chances," Burke explains. "It’s okay to miss the playoffs and win five games instead of seven. It doesn’t hurt you that much. But teams are very conservative. They'd rather win a few more games and avoid having a terrible record."








